As a part of the visual identity design, I illustrated the hero image featured above. It captures the iconic view of the Royal Hotel in Hill End as you first enter the town. Locals of the Bathurst/Mudgee/Orange region in NSW spoke of how the image drew them to the festival, and many prints of the illustration were sold over the duration of the weekend festival.
Here are some photos from the Historic Site in Hill End, NSW, Australia where the Gold Rush from the late 1800s has left its mark on the land.

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